Guitar Center’s substantial e-commerce sites demanded many features, but needed to present a sense of simplicity. As well as being high quality, credible and well built they needed to be more engaging than competitors’ sites and create a sense of community.
Mozgomedia is intensely focused on user experience, a discipline that focuses on simplicity and usability. We worked with Guitar Center over several years improving user experience and providing user interface design services for their desktop and mobile e-commerce sites. We also added new functionalities to their enterprise back-end systems for their e-commerce website, call center and brick-and-mortar stores.